Too Faced vs. Benefit, oh my.
My two favorite beauty brands going head-to-head with two similar products.
These two leading cosmetic companies market girly and (let’s admit it) completely shut up and take my money-worthy advertisements. Too Faced bases its brand on the statement “it’s fun to be a girl!” as it encourages every lady to “own” their pretty – and always remember, life is better lived with a wink! Benefit, on the other hand, challenges the life-is-rosey attitude and struts to the philosophy of fake it ’til you make it, apply more lipstick, and grab life by the giggles. Both strategies I love and clearly I’m not alone as the two brands dominate social media with a whopping 4.5 million and 3.5 million IG followers, respectively.
So aside from the branding – which products are better?
I write this comparison based on blushes for a couple of reasons. First, blush is a staple in every girl’s beauty regime so I feel we’re all speaking the same language. Second, unlike other beauty products (I’m looking at you mascara) blush doesn’t seem to have as much of a constant battle between brands for the best formula and applicator brush – though of course it’s still out there.
On this past well-light Saturday morning I whipped out my favorite 6 and put on my investigative beauty blogger hat.
Their leading blush line Love Flush ($38, Sephora) promises it’s formula is “long-wear, fade-proof, and smudge-proof… keeping your cheeks perfectly flushed for up to 16 hours.” Named in theme with its feminine and romantic branding, the blush is told to be pigment-rich and offer high-impact shades to give a pretty pop of color to any skin tone. The packaging is adorable. Inside is a darling imprint of bunnies and flowers and it comes in the sweetest little compact that will make you feel like a real-life Barbie.
I have the Love Flush line in three colors: I Will Always Love You, How Deep Is Your Love, and Your Love is King. They love love. I’ll admit, these three blushes live up to the claims – the compressed powder is quite pigmented and leaves a noticeable hue on your cheeks as soon as you apply onto hours later in the day. I’m not quite sure 16 hours can be guaranteed, but to be honest I don’t think I’ve ever put on my makeup at 6 in the morning for work and made it out to a dinner event in the same day without feeling the need to touch up my face. As for the claims of suiting any skin tone, I completely agree. Having a fair and freckly complexion I naturally went for the two lighter pink and peach shades, however I’ll admit the darker plum Your Love is King wears quite nicely! It’s definitely a pop of color but I find it blends well and adds some fun for going-out makeup.
You know these ones ($29, Sephora). In their signature flip-open boxes with convenient matching compact brushes, these mighty little blushes are handy and durable. As opposed to having one major line of blushes like Too Faced, Benefit’s blushes and bronzers are all packaged these boxes though all personify very different brands! From soft, ballerina pink Dandelion, to rose gold shimmering Rockateur, to my all-time favorite brightening, poppin’ pink Bella Bamba, Benefit’s colours are not only on point but each is uniquely made to achieve different looks. All three of these three favorite shades are buildable and blendable allowing them to be as bold as you wish. The real difference I see between these blushes in comparison to Too Faced is the real glow they give. The shimmer (not shine!) hits the next level as it leaves a nice dewy warmth to your cheeks.
I’m torn. My Benefit blushes were my first-ever real makeup investment and though I still hold them tried and true writing this now makes me sort of feel like cheating.
However, the show must go on and the results are as follows: Benefit knocks ’em out with color, but Too Faced’s stamina lasts much longer.
Hands-down, Benefit has gorgeous colors. So pretty that there’s no way they’ll be out of my makeup bag anytime soon. I will admit however they don’t last as long as I wish they would. Too Faced on the other hand has 6 somewhat-similar (all matte pink) shades to choose from but boy do they ever last!
What’s your go-to blush? Know of any great dupes? I’d love to hear ’em!