Curriculum Vitae

I thrive under tight deadlines, get excited over well-executed communications plans and am a firm believer that good storytelling makes the difference between success and failure for effective public relations. Everything I do is focused on helping businesses build their brand, tell their story and generate leads through engaging social media platforms, captivating website content, media relations and online advertising.

GeeBeautyBlog.comgee-beauty-blog_final
Blogger
September 2014 – Present

• Successfully attracted thousands of views from over 100 countries.
• Research, write, edit, and produce corresponding photography for new articles and features on a weekly basis.
• Collaborate with local and international communications agencies and brands including Garnier, Coppertone, St. Topez, DryBar, Phyto Paris, Tobi and Too Faced cosmetics to create target-driven, promotional content.
• Develop and execute content calendars on a variety of topics within the field of hair, fashion and beauty.
• Continuously increasing traffic through social media marketing.
• Member of the Canadian Beauty Bloggers Network.


Levitt-Safetylevitt.jpg
Content Marketing Strategist
April 2018 –  Present
Oakville, ON

• Oversee the planning, development and management of informational and promotionalcontent produced and distributed by Levitt-Safety.
• Manage all writing materials created for business purposes, from web content, online guides and blog articles to newsletters and social posts.
• Generate new ideas and produce engaging, quality content that speaks to the audience,drives traffic, nurtures prospects and boosts engagement with the Levitt-Safety brand.
• Track website traffic and user engagement.


44 North Digital Marketing47688530_2164484210535881_8633042890987143168_n
Communications Specialist
October 2017 – April 2018
London, ON

• Wrote and executed marketing roadmaps that strategically planned each client’s public relations, social media, pay per click advertising, search engine optimization and email marketing plans.
• Researched, wrote and edited long-form blogs, website content, social media posts, press releases, advertising scripts, emails, pay-per-click ads, SEO tags and more.
• Worked with stakeholders and community partners to cultivate cross-collaboration to support business goals.
• Monitored and engaged with followers over social media to create two-way
communication between each client and their online community.


London Police Servicelogo                                                                                             Media Relations Intern
May 2017 – July 2017
London, ON

• Work closely with Media Relations Officer to develop and execute communications campaigns.
• Media monitoring.
• Develop daily content for and assist in the management of all social media platforms.
• Measure results and impact of initiatives, including social media and media relations efforts, by producing comprehensive reports.
• Produce photography and video.


Broadhead Brewing Companybroadhead
Sales Gal
June 2016 – December 2016
London, ON

• Creating and implementing sales strategy for Southwestern Ontario region.
• Developing new business opportunities.
• Servicing established accounts.
• Monitor stock rotation with each account.
• Developing and cultivating great relationships with key accounts.
• Coordinating and attending beer tastings, festivals, and other events to promote the brand to retailers and consumers.
• Promoting Broadhead brand in the local marketplace.


3M Canada – Personal Safety Division3m
Marketing Communications Analyst
September 2015 – June 2016
London, ON

• Produce deliverables consistent with plan objectives and strategies in support of the marketing and communications teams.
• Execution and results reporting through content and promotional campaigns, events execution, and social media.
• Creative content writing for website, social media, and both internal/external email.
• Strategically plan and coordinate all of division’s trade shows across Canada.
• SalesForce integration.

 

See more at 3M.ca/Safety


3M Canada – Personal Safety Division3m
Marketing Communications Analyst
September 2015 – June 2016
London, ON

• Produce deliverables consistent with plan objectives and strategies in support of the marketing and communications teams.
• Execution and results reporting through content and promotional campaigns, events execution, and social media.
• Creative content writing for website, social media, and both internal/external email.
• Strategically plan and coordinate all of division’s trade shows across Canada.
• SalesForce integration.


BeautyRSVP.comrsvp
Reporter, How-To Expert
April 2015 – July 2015
Toronto, ON

• Freelance
• Write weekly how-to tutorials for hair and beauty, product reviews, and DIY guides.
• Create content calendars and discussion points based on current trends.
• Contribute to magazine’s social media accounts.

Featured articles: DIY Wave Spray, Hair Chalk for Commitment-Free Colour, How To: French Twist, Fuller Braids, Fight the Frizz, Styling Your Long Bob, and 3 Easy Tips for Self-Tanning.


Education

Western University, 2016-2017
Master of Media, Journalism and Communication

Western Continuing Studies, 2014-2015
Post-Graduate Diploma, Public Relations

Nipissing University, 2010-2014
B.A. Honours Specalization, Philosophy. Minor, Psychology.